Peppo's Pets Commercial - ID# 233
Maine West
Commercial
Entry Description
This is a commercial for small business, "Peppo's Pets," a pet shop in Hoffman Estates, Illinois.
Copyright Info
Recent Teacher Comments
Judge 1
Positives:
Improvements:
Judge 2
Positives: Colorful, fun vibes. The commercial is very inviting and fun. It makes me want to visit this pet store. I really like the subtle camera movement. That makes the difference between amateur and professional level commercial. Your camera work is professional level, great! I like the "our staff is friendly!" shot. You'd be surprised how many people film the staff and they look mad or bored. Always get a shot of the staff looking clean, friendly, and fun. You did that, great shot.
Improvements: Oh no... you broke a cardinal rule of pet commercials... The audience HAS to see a pet. Here's the thing, about 30% of commercials have cats and dogs, and that includes commercials that have nothing to do with animals. So many car commercials have dogs because we just love dogs. Story - I would give your commercial an A and to make it an A+ here is what I would add: A few shots of animals. And you can make it like they are reacting to the store. So you show the pet food, then a close up of a dog looking up like "What is that? That looks tasty!" Then maybe a shot of someone playing with their dog. These shots help further sell the store as if to say "Look how happy this dog is! If you come to our store, your dog will be so happy and then you will be so happy!" From a film production perspective, I would give you full points. I'm just also including audience and marketing perspective.
Judge 3
Positives: I felt like the narrative was very informative and it showed the variety of stores products. The voice over sounded very good.
Improvements: I would have liked to see a pets reaction to either the store. I also felt that the voice over was a little two in-depth and not so many products needed to be mentioned. It would have been nice to see patrons enjoying the place.
Judge 4
Positives:
Improvements:
Judge 5
Positives: - The cool part about this spot is that I know exactly where and what this business is and what they offer. It sounds simple, but I think we've all seen commercials which are stylized but leave us thinking "wait, what are they selling?" - Really great coverage of the store with a large variety of well framed spots highlighting the products they sell. Also - I could totally see this business using the video on their website or social.
Improvements: - What I'd love to see (besides a cute dog) is the creative's personality injected into this. It feels very straight and although all the pertinent info is in there, it's lacking a creative hook. - I would also push for a better balance of information. I felt a little overwhelmed by the naming of all of those brands, and it may have worked better to see some of them listed visually.