PRIME Commercial - ID# 310
South Elgin
Commercial
Entry Description
Commercial spot for PRIME Energy Drink, music licensed through Universal Production Music. Produced by Kalina Velikov alternate link if youtube doesn't work: https://drive.google.com/file/d/1yVvXNK3Ao4u2b8dR_K_oEXkcXuU97G6U/view?usp=sharing
Copyright Info
Recent Teacher Comments
- 2/27 8:03 am -
Judge 1
Positives:
Improvements:
Judge 2
Positives: The floating / spinning can shots are awesome. They look so professional and like something you'd see in a commercial. I have no idea how you did that. The branding was A+ I saw the word PRIME like 10 times. The marketing client wants their product's name all over the commercial. Your product client would be very happy with this. Close ups and attention to detail are very clear. I can tell you spent a lot of time filming and editing this.
Improvements: Wow... really hard to find things that I would improve for this commercial. Nothing jumped out at me as obviously needs changes. "Energize" placement seems a little clunky. Maybe it would look a little more crisp if the can was pushed further to the right side and the text ("energize") was a little more center, away from the edge of the screen (0:10) Story - I'd still give your commercial an A... I'm just trying to think of small thing that you COULD change (maybe not something you necessary HAVE TO change). I would add a 2 second story to this with a human. Maybe a guy who is tired at his desk at work, boring... then looks up like "WAIT, I know what I should drink to pep me up!" then your commercial plays. Then maybe another 1 second shot of him at his desk, now he's all pepped up and enjoying life. Now you are saying "If you are tired at work, drink PRIME to wake you up, and you'll get a promotion and make a ton of money." You did say "energize" which I like the vagueness of that because it applies to everyone. But maybe you could experiment with a specific human and exactly WHO needs to be energized and that is your target market.
Judge 3
Positives: You knocked it out of the park. The video was as energizing as the project and it worked well because you engaged all the senses you could and chose great sounds, shots and lighting. Well done!
Improvements: I've never given a perfect score before. If I get a little nitpicky I can say that I would like to have seen someone trying the beverage or potentially heard someone tasting it, but I think it worked so well overall!
Judge 4
Positives:
Improvements:
Judge 5
Positives: Ok - I think this spot is half-way to being sold to the brand for real. There's a whole world of independent creators who do this type of things for brands (think little YouTube pre-roll ads). Nice work. - Really really great thinking. Excellent shooting and lighting is demonstrated in this :15, which feels like the exact length it should be. - Similar to my note on the shooting side, the editing is also creative, fresh and snappy. It holds my attention and I want to try one!
Improvements: - I have a general sense of what the beverage in, but I'd love just a little more messaging in the spot. I see that it "energizes", but what else, even if it's a word or two, can we say about the product? - I would push for something stronger and more distinct than "Drink Prime".