Cinematography Reel
Positives: Liked the smoke effect
Improvements: No preview. Somewhat basic and short
Positives: 1. Your match cuts were well done for the most part and gave the editing that was lacking a good push in the right direction. 2. Your use of lighting in a variety of scenes fit the filmic quality you seemed to be trying to achieve.
Improvements: 1. Your editing was lacking, as it seemed that you held onto a few shots for too long but cut a few frames too early. Be sure to show the subject you are trying to show and only show what is necessary, 2. Your choice of music was not fitting. While going for a cinematic feel, you lost sight of what the music you use can afford to your piece and it seemed more intense than I think you were expecting.
Positives: You have a lot of creative shots. I really like the profile LS of the person walking and how it kept changing. The first shot fo the reel is really solid. I really like the focus shift. I do wish it was little longer. The movement feels really nice. The one of the person running out the door immediately followed by the amazon ad is solid. I liked the teal blue you chose at :49. That and the magenta immediately following that. Both of them are not too harsh. Good work.
Improvements: I feel like some of the shots could have been a bit longer. The first shot I would hold just a beat longer after the focus shift. The focus shift moves the audience through the frame but you have to allow time for the audience to take in the new frame once we get there. The coca cola can is a really good shot. I wish frame was a little moved back. I would suggest going back a little more and lower to make the can look even bigger. That one is personal preference.
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