Coke Commercial - ID# 445
Richards High School
Commercial
Entry Description
This is a commercial for Coke.
Copyright Info
Recent Teacher Comments
Judge 1
Positives:
Improvements:
Judge 2
Positives: Give me some CocaCola! This made me want to drink coke. That is the #1 most important thing, well done! The shots and colors were awesome. A beverage commercial can never be too colorful or too flashy in my opinion. I really enjoyed all the interesting lightnings, and close ups, and the perspiring bottle was professional level detail, excellent.
Improvements: I'm taking points off for STORY - Here is the funny thing about commercials, they are tiny little films but they are ultimately written and directed by MARKETING people, not film people. Your story is simple: This product tastes good. You did an A+ job at telling me that story. It looks really tasty. However, a commercial needs a little more. Most Coke commercials aren't actually selling "Coke tastes good," They are actually selling "You will feel younger if you drink Coke" or "Coke will make you feel at home" or "Coke will make you more attractive" or "Coke will make your life more fun". Maybe all you need is just one cool, young looking person taking a sip. Now your commercial says "Coke tastes great, and you will feel younger if you drink it." You don't even need an actor. Maybe you put some text at the end "Classic never goes out of style!" That implies that Coke is the most classic drink and all these new drinks will come and go but Coke is the best, and you will be the best if you drink Coke? Your attention to detail is outstanding. I can tell you put in a lot of work with all of the lighting and close up shots. You checked all the boxes from a film class perspective. Now Give me a tiny little story and you can start selling yourself as a great commercial producer who is ready to work with marketing teams.
Judge 3
Positives: Coke is the hero of the commercial. I like the variety of shots and how you get closer and closer to the soda as you go. The lighting was also good and the introduction of the logo at the end was nice.
Improvements: I would have liked to hear bubbles and a sip of satisfaction. This would better tune our senses to the commercial, but it also tunes our brain to the memory of previously drinking the soda. I think the commercial could have been shorter. Commercials that just focus on product appeal are usually on the shorter side. If you remove the unneeded or repetitive shots your edit will have a better pace. Overall it was a good commercial!
Judge 4
Positives:
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Judge 5
Positives: Hit the 1 min mark!! - Lot's of great thinking and execution of close, detail shots and outside the box thinking which what you can do with a bottle of soda. - Awesome dramatic open that builds to a crescendo - well done.
Improvements: - Because this is a minute long, it's a little harder to keep the viewers attention. I would have liked to see more story driven elements. - The chosen music track feels like it would be a feel better in a Home Depot or Truck commercial. I like the intention behind it, but because of the length of the commercial, I would love to have heard sound effects: fizz, ice clanking, etc.