This is a PSA on child seatbelt safety.
Positives: This piece is excellent. The message was strong and direct and the shock of seeing the backseat of the car really drives the message home instantly. This piece is memorable and provides essential information for a call to action at the end.
Improvements: The footage was a little dark and could have been color-corrected to have less of a blue tint. Not having music in this piece works well but the natural sound could have faded out at the end since the background sound was distracting during the call to action.
Positives: Powerful message. Hard to forget this once you've seen it. Message stays with you. Good story and execution.
Improvements: Some parks too dark.
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