30 second distracted driving PSA.
Positives: The message was clear and concise. The visual of an empty seat in the classroom was powerful. The call to action at the end was relevant to the message as well.
Improvements: The piece could have benefited from more of a variety of camera angles and shots. The dolly action was strong however, as we go along the line of students, we lose focus on the front row of students. Elaborating on the audio such as including a music track could have helped deliver a stronger message.
Positives: Good camera work and sound.
Improvements: Good idea but it needed more of an definitive ending.with a stronger, clear message.
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