Mr. Clean Magic Eraser - ID# 57
Glenbrook South
Commercial
Entry Description
A commercial for Mr. Clean Magic Eraser. A student realizes he can erase his life messes with the eraser after it works so well to get off the crayon on the wall. First, he erases his bad grade. Then, he erases his teacher yelling at him. Next, he erases his girlfriend who is mad at him. FInally, as he hands his friend the eraser to show how helpful it is, he accidentally erases him.
Copyright Info
Recent Teacher Comments
Judge 1
Positives:
Improvements:
Judge 2
Positives: The story and concept is very clear: "Mr Clean Magic Eraser will erase all of your problems" I was never confused at any point. Paper towel doesnt work, Mr Clean DOES work... I wonder if it will erase my other problems... I really like the branding of your final shot. The text is very clear, the product is very clear, and the guy is now in the background out of focus. That is a pro-level branding shot. The branding shot should be 99% focused on the product and the message. You did that very well.
Improvements: Lighting - Most of the 2nd half of the commercial is too dark in my opinion. Commercials are usually obnoxiously bright and vivid. If you were shooting a film, that lighting would be awesome. I just think the commercial should be very bright and colorful (at least after the light goes off in his head). Some of the actors were backlit, also something very rare in a commercial, and I don't think that helped you sell magic erasers. Sound - I'm not sure the opening jazz song fits. I don't think you need a song until the light goes off. Or maybe a more sad song to start off? The content of this commercial... Laughed so hard. I want to give you a few perspectives on this commercial, something to think about... I have worked on 200+ commercials as an actor, behind the camera as a director, assistant director, etc. I have had thousands of conversations with the MARKETING team for all these commercials. The marketing team, often called "the client" is paying for the commercial and they are ultimately in charge. They usually aren't film people, they are product people. In your case, the "client" would be 1-5 people that work for Mr. Clean. I'm going to give you the "client" + marketing perspective on your commercial, and my personal perspective. Mr Clean client: In your commercial, you used our product to erase (kill) your mother and girlfriend (sister?). We can't use that on tv. We can't promote erasing mothers and girlfriends, especially WITH our product. My perspective: This commercial is hilarious. I watched it many times in a row, and laughed every time. You are very funny and very talented. The commercial you filmed is PERFECT for SNL or Chapelle's Show. Commercial marketing people are very very very very very very very very very very very very very uptight, trust me. They obsess over the tiniest details related to their commercial and their product. In the first erase moment, you erase an F on a graded paper. The marketing people wouldn't even allow THAT on tv because the legal team knows they could get sued because Mr. Clean is encouraging kids to change grades on their school papers... Like I said, marketing teams ("clients") are uptight. The GOOD NEWS is, you are very talented and very funny. If you want to be a professional actor, writer, director... definitely go for it. You could also have a very long career in commercials as well. Just be prepared to have to argue with lame marketing people!
Judge 3
Positives: I like the idea that the magic eraser is so good that the main character wats to use it on all of life's messes. The camera work helped to make us curious and advance the story though I would have liked more close ups of the problems and solutions.
Improvements: The story is two long. A faster edit could help the story. I think the sound of the product scrubbing and lower music levels would have helped bring your story to life. I believe magic erasers can be used wet and showing the proper use or alternate uses would be a good way to highlight the product.
Judge 4
Positives:
Improvements:
Judge 5
Positives: - Funny concept with dark & twisted implications! Conceptually, the "clean all of life's messes" is a outside-the-box idea and "has legs", which is agency talk for an idea that could be repeated a bunch. Nice work. - The creative demonstrates some good storytelling ability - I liked seeing the turn at :20 where our main character has an idea, and we see the light go on. Little details like that are great.
Improvements: - Though the basic story idea is there, I get a little lost in the details. I would encourage the creative to flesh out the story more - Why is our character frantic to clean the crayon? Who is he talking to? I'd love to hear a line, something to the effect of "I wonder what other messes I can erase?" What is the friend's mess? and WHERE DO THESE PEOPLE GO?? IS IT SOME KIND OF MR. CLEAN MESS PURGATORY? - The lighting could be improved. It's tough to work around school schedules and feel limited by lighting equipment, but that's where a little resourcefulness can go a long way.